This is me
The biggest challenge of all...
Find a way of communicating who you are without appearing in the video, web, blog or presentation you produce.
Your ideas are what count here. The format is competely open, so you can use whatever format you want, but please remember that the best marketing campaigns work across different platforms. So think of the media you want to use. One must be video the others could be Facebook, Glogster (for print), YouTube, Prezi, Powerpoint, a Blog, a webpage (www.wix.com is easy).
So have fun, dream of the best campaign you could possibly produce and enjoy it!
Remember we talked about TV series, about why people can't wait for the next episode, about the importance of the unexpected, killing the hero, changing the paradign of events completely.
Alter egos are great
You can complete the task individually or in a group of up to three people.
Details
You have to hand-in a plan /sketch / concept page (with a calendar) by Thursday 27th February. You can use any format
You need to hand in a work in progress by 6th March.
Final Project Friday 14th March
We will establish the evaluation criteriatogether in class (start thinking of some good descriptors!)
Less is more
Watch these on fullscreen in a dark room, then close your eyes for five minutes and imagine your "This is me" campaign.
The biggest challenge of all...
Find a way of communicating who you are without appearing in the video, web, blog or presentation you produce.
Your ideas are what count here. The format is competely open, so you can use whatever format you want, but please remember that the best marketing campaigns work across different platforms. So think of the media you want to use. One must be video the others could be Facebook, Glogster (for print), YouTube, Prezi, Powerpoint, a Blog, a webpage (www.wix.com is easy).
So have fun, dream of the best campaign you could possibly produce and enjoy it!
Remember we talked about TV series, about why people can't wait for the next episode, about the importance of the unexpected, killing the hero, changing the paradign of events completely.
Alter egos are great
You can complete the task individually or in a group of up to three people.
Details
We will establish the evaluation criteriatogether in class (start thinking of some good descriptors!)
Less is more
Watch these on fullscreen in a dark room, then close your eyes for five minutes and imagine your "This is me" campaign.
http://www.themill.com/work/facebook-the-things-that-connect-us.aspx
https://vimeo.com/15304547#
HAVE FUN !!
http://monlaudigitalmarketing.wikispaces.com/Monlau+Digital+Marketing